Frequently Asked Questions
Common
questions.
Everything you need to know about working with Maresa, her process, speaking engagements, and client results.
Working Together
A Fractional CSO provides executive-level strategic leadership on a part-time or project basis. Maresa embeds at the C-suite level to diagnose what's blocking growth, build the commercial operating system, align the leadership team, and deploy the strategy with your team — without the full-time overhead of a permanent hire. She works across revenue architecture, positioning, go-to-market strategy, and team alignment.
Maresa works best with founders and CEOs scaling from $2M to $50M+ who need senior strategic leadership without a full-time hire, growth-stage companies and venture-backed startups building toward their next revenue milestone, and executive teams navigating complex pivots, leadership transitions, or market repositioning. She has worked across consulting, technology, home services, biotech, finance, and professional services.
Strategy Solved is the umbrella advisory brand — fractional CSO-level strategy and advisory for founders and executive teams. 75x Strategy is the scaling system for growth-stage companies building toward 75x growth, focused on revenue architecture and commercial operating systems. Executive Cat Herder offers VIP Days and strategic intensives for executives who need clarity fast — walk in with your biggest problem, walk out with a plan.
Engagements vary by scope. The three-phase Diagnose-Design-Deploy process typically runs 12 weeks for a full engagement. Fractional advisory retainers are typically 3–6 months with the option to extend. VIP Days are single-day intensives. Speaking engagements are project-based.
The first step is a 15-minute catch-up call — no pitch, no deck, just a real conversation about your messiest problem. From there, Maresa will recommend the right engagement type based on your situation. You can book directly at strategysolved.com/connect.
Speaking
Maresa delivers keynotes and workshops on five core topics: Entrepreneurship & Innovation (how founders build businesses that scale beyond instinct), Overcoming Adversity (frameworks for leading through complexity and setback), Customer Experience & Branding (brand narrative as a revenue lever), Motivation & Mindset (dismantling performative leadership), and Digital Marketing Strategy (commercial strategy that connects messaging, market, and momentum).
Maresa Friedman has delivered over 1,200 live events globally, including keynotes, workshops, and executive facilitation sessions. She has spoken on five continents for Fortune 500 companies, venture-backed startups, and global conferences including DigiMarCon and the Wix Expert Convention.
Maresa offers three formats: Corporate Keynote (60–90 minutes, customized for company events, conferences, and summits), Leadership Workshop (half-day or full-day working session with executive or leadership teams), and Executive Offsite (multi-day strategic facilitation for leadership teams making big decisions).
Yes. Maresa Friedman is available for international speaking engagements and has delivered keynotes on five continents. She is represented by Salem Speakers Bureau and can be booked through her speaking inquiry form at strategysolved.com/speaking.
Results & Credentials
Maresa Friedman has generated over $165 million in verified client revenue across her engagements. Fractional advisory clients average a 3x revenue multiple over 12 months. Specific outcomes include a $4.2M revenue increase for a home services company in year one, a Series A raise with a repositioned narrative for a venture-backed startup, and a 60% improvement in pipeline quality for a B2B SaaS company in 60 days.
Maresa has worked across consulting, technology, home services, biotech, finance, professional services, and venture-backed startups. She has advised Fortune 100 companies, growth-stage businesses, and privately held companies navigating complex pivots and scaling challenges.
Yes. Maresa Friedman is a former Google Brand Speaker, having delivered training and keynotes as part of Google's brand speaker program. This is one of several enterprise credentials she holds alongside her work with Fortune 100 companies and her representation by Salem Speakers Bureau.
Still have questions?
Book a 15-minute catch-up call. No pitch. No deck. Just a real conversation about your situation.
Book a Catch-Up Call